Marisa Crane

Our assignment for Oleato (olive oil infused coffee) was to brand, introduce and launch a new beverage platform in record time. It was an omnichannel campaign that needed to breakthrough visually while still feeling a part of the Starbucks brand. The result was an identity inspired by the synergies between coffee and olive oil. We were inspired by origin and the idea of alchemy. In this campaign you will see dramatic light play, rich earth inspired colors and a reverence to the ingredients.

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Core Starbucks Creative Team

Creative Director: Ben Nelson
Associate Creative Director: Me
CPM: Michele Coleman & Whitney Fioretti
Designers: Taylor Mattson & Bridget Shilling
Writer: Andy Brawner
Photographer: Scott Pitts

Due to fast timelines many others jumped in to help

It was a treat to revisit the coffee packaging I helped design years ago. In design and life change is something I expect and while it was time to modernize and reimagine our coffees there were many learnings and each coffees rich legacy that we could leverage.

The new Starbucks global core coffee collection is artful, elevated and rich with storytelling.

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It took an enormously talented group of creatives to bring these bags to life.

This spring campaign came at a time when we were moving into a less scary phase of the pandemic. It was to be a season of rejuvenation where our customers were looking for a bit more connection, color and joy. They wanted to feel good. Our creative expression was inspired by that sentiment and a positive playfulness we were seeing in our trend research. Our team further brought this to life with a vibrant and cheerful social campaign.

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Creative Team
Creative Director: Me
Associate Creative Director: Francesca Merlini
CPMs: Holly Kauffman, Emily Kersch
Designers: Tiffany Hsu, Bridget Shilling
Writer: Stef Pai
Photographer: Julia Stotz

When tasked to update the Starbucks Brand Book we were determined to create it in a way that it could be a living document and a hub for all the pertinent information creatives might need when bringing the brand to life. The result is an intuitive, thorough and ever-changing overview of Starbucks brand fundamentals and creative expression.

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This project was extensive and is ongoing so credit goes to a large group of talented and thoughtful partners.

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Starbucks Creative Team

Creative Director: Gary Jacobsen
Associate Creative Director: Me
CPM: Holly Kauffman
Designers: Vivian Che, Mary Stratton
Writer: Stef Pai

These films were a part of an omnichannel campaign created to introduce Nitro Cold Brew as it rolled out nation-wide. We hoped to encourage trial by visualizing the unique mouthfeel that the nitrogen bubbles add to this beverage.

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VP, Creative: Jen Quotson
Creative Director: Ben Nelson
Associate Creative Directors: Marisa Crane, Derek Shimizu, Andy Brawner
Designer: Jamie Jones
Copywriter: Stef Hu
CPM: Lauren Richards
Director: Alex Turvey
Production Company: LOGAN
Broadcast Producer: Lizzie Goodman

We opened a plant shop that only sold coffee plants to celebrate spring. The team curated a small assortment of merchandise to create an immersive “shop in shop” within Seattle’s Roastery.

We redesigned the Starbucks Reserve packaging to allow for both a bold brand statement as well as a space to showcase each small-lot coffee through art and storytelling.

Art is created by countless designers and illustrators to give the portfolio a wide range of expression.

Created a new expression for how Teavana showed up in the Starbucks Reserve Roastery in Shanghai. As a part of this we created unique art for 20 different teas.

Each of these packages was designed to be an expression of the season.

Curated a collection of totes all designed in-house and by hand. This limited edition collection was meant to showcase the the spirit of the Starbucks Creative Studio.

Our goal was to design a navigable system that also allowed us to tell the unique story of each coffee.

We reinvented the Teavana brand for a concept space.

Work with a team to curate, collaborate and design merchandise for the Starbucks Reserve Roasteries in Seattle and Shanghai.